The most important part of sign design is to create a visual that aligns with your brand. The colors, textures, and materials should speak directly to the type of business you run. Smart sign design is all about quick communication with your target market. A great sign, in the right location, can bring in tons of customers. But there’s another element to great signage that you may not know about: sign placement and location.
Universal Design Essentials For Signs
Once you have a design that’s true to your brand, you’re in good shape. When the brand materials make sense with your business, then customers will feel at home with your business. Aligning design with business is a great way to build trust. You can do this with colors, styles, fonts, and more. These are universal sign design elements that every single business should implement. However, what happens once you’ve got your design? It’s time to consider how it will look when installed in the real world.
How Placement Can Affect Some Design Aspects
If your sign will be mounted outdoors, then it’s important to consider the environment. For instance, pole signs should consider the surroundings to ensure that your color scheme won’t get washed out due to similar surrounding colors. In other words, if your business is located in the mountains and you have a grey and green sign, it might get drowned out by the scenery. For monument signs or signs close to the ground, you should not duplicate the materials of the surrounding buildings and cityscapes. If you do, the lack of contrast will allow your business to fade into the background. That’s now how you attract customers! Look for contrasting materials that will help your sign stand out. Then, make sure the sign placement complements your design scheme.
Ready to work with sign design experts? Reach out today and let’s get started on helping your business stand out.